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Solutions/Pillar 04 · All Drivers

Media-only models → Growth levers hidden in plain sight

Model 60:70% of what drives sales: not just the 5:10% inside the media plan.

The problem

Most measurement frameworks are built around the media plan. But the decisions that move the commercial needle: promotions, pricing, new product launches, distribution, sponsorship: sit outside the media plan entirely. A media-only model advises on 5:10% of what drives sales. A full commercial model advises on 60:70%. The gap between those two numbers is where growth gets lost.

Gateway offering

A fast way in.

Start with a focused engagement that delivers value in weeks: before committing to a full build.

Gateway: Promo & pricing evaluation

Load your promo mechanics: including cannibalization and brought-forward sales: and get an optimised promo calendar by account and pack before we build anything else.

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How we fix it

Our solutions

  • All-drivers model: media, promotions, pricing, seasonality, distribution, NPD: not just media
  • Promo planner: loads measured promo mechanics including cannibalization and brought-forward sales; outputs optimised promo calendars by account and pack
  • P&L simulator: runs any lever change through the full P&L
  • Forecaster: layers optimised media mix with promo changes, new product launches and external factors
  • Cross-brand and cross-portfolio modelling: inter-brand steals, category incrementality
  • Geo/store-level testing for brands not yet at full MMM scale
What you get

Desired outcomes

  • Outcome 01

    Measurement that informs pricing, ranging and promotional decisions: not just media

  • Outcome 02

    A single commercial forecast that finance, marketing and commercial teams share

  • Outcome 03

    Growth levers identified beyond the media plan: including the ones currently invisible

60:70%

Of sales drivers advised on, vs. 5:10% for media-only models.

£1m:£10m

Profit gains unlocked per engagement across CPG and DTC.

Why us

Why we're the obvious choice.

  • →Built by people with CPG and DTC commercial experience, not just media planners
  • →The only measurement solution designed around the full P&L, not just the media budget
  • →Promo planner includes cannibalization and brought-forward sales: data revenue management teams typically lack
  • →We advise on 60:70% of what drives sales, not 5:10%

Ready to fix this one?

A 30-minute Clarity Score conversation is the fastest way to know if we're the right team for you.

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Next pillar: Trusted Models

Siloed data and conflicting analysis → A commercial picture nobody trusts

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