Built by practitioners who lived the 60-page-deck problem: from both sides.
Twenty10 exists because the way marketing measurement gets delivered: slow, expensive, locked away in a Excel/PowerPoint that nobody acts on: no longer matches how modern businesses make decisions. We rebuilt it around the decision cycle, not the agency review cycle.
Between us, we've built and defended measurement inside businesses like BT/EE, Haleon, Asahi, Huel, THG and Marshmallow: and watched the same failure repeat across DTC, CPG, financial services and telco.
The model was fine. The team was fine. The deck was well-presented. But nothing changed the following week, because measurement had been designed for a review cadence, not a decision cadence. When the model finally landed, the moment had passed: and the team quietly reverted to last-click, because at least it was always there.
Twenty10 is the answer to that gap. AI-accelerated data prep, models that refresh in under an hour, a storytelling layer that lets any team member present the output, and an action workflow that connects every insight to a next step. All in one platform. In your environment. Owned by your team.
The point isn't the model. The point is what your team does differently on Monday morning.
Four stages, staged pricing: no £200k annual commitment.
Diagnose
A Clarity Score conversation. Where measurement, alignment and decisioning sit today. What's the biggest commercial unlock: and what data do we already have to get started?
Gateway
A focused engagement: model audit, brand health-check, data scrub or promo evaluation: that delivers value in weeks and de-risks the wider build.
Build
All-drivers model built in your environment. Decomps, ROIs, response curves, optimiser, forecaster, promo planner, P&L simulator and action workflow: one login.
Embed
Monthly cadence, storytelling layer any team member can present, action workflow that tracks realised vs. theoretical impact. Measurement that runs at the speed of your business.
Our values.
Actionability first
If it doesn't change what your team does next week, we haven't finished the job. Every model output ships with a recommended next step, an owner and a way to track whether it happened.
Handover, not lock-in
Models live in your environment. The knowledge stays with your team. We're an accelerator, not a dependency: the day you can run the model without us is a win, not a loss.
CFO-ready by default
Every triangulation, decomposition and simulator is built to survive scrutiny from finance, not just marketing. If it can't be defended in a P&L conversation, it doesn't ship.
AI-accelerated, human-owned
We use AI to compress the parts of measurement that take agencies months: data prep, storytelling, scenario generation. The rigour and the judgement stay human.
Remote-first, UK-based
We work remotely by default, with in-person workshops when it moves the model faster. Based in Shoreditch, working with clients across the UK, EU and US.
Practitioners, not consultants
Every person on the team has built and defended measurement inside a client organisation: not just as an agency deliverable. That's the difference between answering the question and understanding why it was asked.