Marketing mix modelling is back at the centre of the CFO conversation- twenty10Multi-touch attribution alone can't survive cookie deprecation: triangulation is the new default- twenty10Geo lift tests and incrementality studies are calibrating the next generation of MMM- twenty10Clean rooms + MMM: how retailers and CPGs are closing the measurement gap- twenty10The UK MMM landscape: who's serious, who's selling a dashboard- twenty10Comparing marketing mix modelling providers in the UK- twenty10Brand vs performance: measuring long-term equity effects in a P&L your CFO can read- twenty10Marketing mix modelling is back at the centre of the CFO conversation- twenty10Multi-touch attribution alone can't survive cookie deprecation: triangulation is the new default- twenty10Geo lift tests and incrementality studies are calibrating the next generation of MMM- twenty10Clean rooms + MMM: how retailers and CPGs are closing the measurement gap- twenty10The UK MMM landscape: who's serious, who's selling a dashboard- twenty10Comparing marketing mix modelling providers in the UK- twenty10Brand vs performance: measuring long-term equity effects in a P&L your CFO can read- twenty10
Twenty10 · Decision-grade measurement

Measurement that drives action, not just insight.

Most organisations aren't short of data. They're short of decisions. Marketing and finance are working from different numbers, models produce outputs nobody implements, and the measurement that does exist is too slow, too siloed, or too disconnected from the commercial reality of the business to drive real change.

See how we fix itBook a Clarity Score
The four problems we fix

Trusted models. Profit growth. Move fast. All drivers.

Every measurement conversation we have with CMOs and CFOs comes back to one of four failures. Twenty10 is built to solve each of them: and the way they compound each other.

Pillar 01Trusted Models

Siloed data and conflicting analysis → A commercial picture nobody trusts

Decomps, ROIs, response curves, optimiser, forecaster, promo planner, P&L simulator and action workflow: all in one place. We call it balancing the books of marketing.

How we fix it
Pillar 02Profit Growth

Short-term performance bias → Starving the brand

Triangulation that measures short and long-term effects properly, a P&L simulator built for CFOs, and geo testing for brands not yet at MMM scale.

How we fix it
Pillar 03Move Fast + Retain

Slow, rigid and locked away → Models nobody acts on

Model updates in under an hour, an always-on dashboard, and a storytelling layer any team member can present. Insight → action → tracked outcome.

How we fix it
Pillar 04All Drivers

Media-only models → Growth levers hidden in plain sight

All-drivers modelling across media, promotions, pricing, distribution and NPD: with a promo planner and P&L simulator that speak to revenue management, not just media.

How we fix it
£1m–£10mProfit gains unlocked per engagement
60–70%Of sales drivers modelled: vs 5–10% for media-only
90–95%Forecast accuracy over 10 of 11 weeks
The Twenty10 difference

Not another model. A measurement system that works the way your business does.

Twenty10 builds that system inside your organisation. We combine last-click, lift testing and econometrics into a single, coherent picture of commercial performance: fast enough to inform weekly decisions, robust enough to guide annual strategy. The model is yours. The knowledge stays. And the outputs are designed to be implemented, not filed.

When measurement is this connected to action, your team stops debating the data: and starts running the business with it.

Proof, not promises

What it looks like when measurement earns its seat.

All case studies →
+£1.2m
Additional profit

BTS media re-planned around measured promo lift for a leading FMCG.

+40%
ROI uplift

Reallocation across TV, digital and cinema on a national retail brand.

£378k
Media saving

By de-coupling brand media from promotional windows.

Stop debating the data. Start running the business with it.

The best first step is a 30-minute Clarity Score conversation: where your measurement, alignment and decisioning sit today, and what to do first.

Book a Clarity Score