Marketing mix modelling is back at the centre of the CFO conversation- twenty10Multi-touch attribution alone can't survive cookie deprecation: triangulation is the new default- twenty10Geo lift tests and incrementality studies are calibrating the next generation of MMM- twenty10Clean rooms + MMM: how retailers and CPGs are closing the measurement gap- twenty10The UK MMM landscape: who's serious, who's selling a dashboard- twenty10Comparing marketing mix modelling providers in the UK- twenty10Brand vs performance: measuring long-term equity effects in a P&L your CFO can read- twenty10Marketing mix modelling is back at the centre of the CFO conversation- twenty10Multi-touch attribution alone can't survive cookie deprecation: triangulation is the new default- twenty10Geo lift tests and incrementality studies are calibrating the next generation of MMM- twenty10Clean rooms + MMM: how retailers and CPGs are closing the measurement gap- twenty10The UK MMM landscape: who's serious, who's selling a dashboard- twenty10Comparing marketing mix modelling providers in the UK- twenty10Brand vs performance: measuring long-term equity effects in a P&L your CFO can read- twenty10
Solutions

Four measurement failures. One system that fixes them.

Most organisations aren't short of data, they are short of decisions and actions. Marketing and finance are working from different numbers, models produce outputs nobody implements, and the measurement that does exist is too slow, too siloed, or too disconnected from the commercial reality of the business to drive real change.

Strategic arc

Move Fast + Retain→
Profit Growth→
Trusted Models→
All Drivers
01Move Fast + Retain

Slow, rigid and locked away → Models nobody acts on

Model updates in hours, an always-on dashboard, and a storytelling layer any team member can present. Insight → action → tracked outcome.

02Profit Growth

Short-term performance bias → Starving the brand

Triangulation that measures short and long-term effects properly, a P&L simulator built for CFOs, and geo testing for brands not yet at MMM scale.

03Trusted Models

Siloed data and conflicting analysis → A commercial picture nobody trusts

Decomps, ROIs, response curves, optimiser, forecaster, promo planner, P&L simulator and action workflow: all in one place. We call it balancing the books of marketing.

04All Drivers

Media-only models → Growth levers hidden in plain sight

All-drivers modelling across media, promotions, pricing, distribution and NPD: with a promo planner and P&L simulator that speak to revenue management, not just media.

When measurement is this connected to action, your team stops debating the data: and starts running the business with it.

Start a conversation